Technology

New Apple-Funded Study Claims Company Didn’t Benefit Financially From App Tracking Transparency

Summary

Today, Apple released the findings of a new study that it funded to demonstrate the impact of the App Tracking Transparency (ATT) framework on the mobile advertising industry. The study shows that Apple’s advertising business did not stand to benefit […]

Today, Apple released the findings of a new study that it funded to demonstrate the impact of the App Tracking Transparency (ATT) framework on the mobile advertising industry. The study shows that Apple’s advertising business did not stand to benefit from the ATT policies. Continue reading Source

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